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fileLynda-com-Google-Website-8pNu

Lynda Google Website Optimizer Essential Training
  • MOV00 Introduction0001 Welcome.mov8.81MB
  • MOV01 Introduction to Conversion Testing0101 The history of conversion testing.mov18.04MB
  • MOV01 Introduction to Conversion Testing0102 Testing in other mediums.mov11.44MB
  • MOV02 Post-Click Optimization0201 Learning the conversion lifecycle.mov16.66MB
  • MOV02 Post-Click Optimization0202 Understanding the anatomy of a split test.mov9.69MB
  • MOV02 Post-Click Optimization0203 Learning the economics of testing.mov16.77MB
  • MOV02 Post-Click Optimization0204 Who should we listen to.mov17.19MB
  • MOV03 Selling Testing in the Organization0301 Positioning testing in your organization.mov21.73MB
  • MOV03 Selling Testing in the Organization0302 Testing as a culture.mov21.92MB
  • MOV04 Classifying Website Optimizer0401 Understanding architecture types.mov2.92MB
  • MOV04 Classifying Website Optimizer0402 Setting the design of experiments.mov4.61MB
  • MOV04 Classifying Website Optimizer0403 Using the adaptive model (auto-pruning).mov38.49MB
  • MOV05 Testing Types0501 Sequential (and its flaws).mov26.16MB
  • MOV05 Testing Types0502 Understanding A B N testing.mov1.29MB
  • MOV05 Testing Types0503 Using multivariate testing.mov2.06MB
  • MOV05 Testing Types0504 Using split-path testing.mov1.44MB
  • MOV05 Testing Types0505 Testing progression and when to use what.mov27.73MB
  • MOV06 Identifying Test Pages0601 Finding weak points with web analytics.mov1.71MB
  • MOV06 Identifying Test Pages0602 Finding a losing page.mov7.46MB
  • MOV06 Identifying Test Pages0603 Finding a popular page.mov6.01MB
  • MOV06 Identifying Test Pages0604 Finding a high-value conversion.mov2.20MB
  • MOV06 Identifying Test Pages0605 Using visual analytics.mov3.95MB
  • MOV06 Identifying Test Pages0606 Using form analytics.mov3.20MB
  • MOV07 Estiting Sample Size0701 Understanding sample size.mov1.19MB
  • MOV07 Estiting Sample Size0702 Factors that influence sample size.mov23.10MB
  • MOV07 Estiting Sample Size0703 General rules and tools to use.mov34.70MB
  • MOV07 Estiting Sample Size0704 Website Optimizer's physical limitations.mov14.79MB
  • MOV08 The Basics of Website Optimizer0801 Understanding what Website Optimizer does.mov1.81MB
  • MOV08 The Basics of Website Optimizer0802 Why it shouldn't tch your analytics numbers.mov1.82MB
  • MOV08 The Basics of Website Optimizer0803 Learning what Website Optimizer doesn't do.mov1.44MB
  • MOV08 The Basics of Website Optimizer0804 Creating an account.mov7.97MB
  • MOV08 The Basics of Website Optimizer0805 Does it hurt my SEO.mov25.82MB
  • MOV08 The Basics of Website Optimizer0806 Does it hurt my quality score.mov8.70MB
  • MOV09 Building Real Tests0901 Running an A B test (demo).mov16.51MB
  • MOV09 Building Real Tests0902 Running a multivariate test (demo).mov20.61MB
  • MOV10 Reading Reports1001 Defining basic report elements.mov6.00MB
  • MOV10 Reading Reports1002 Working with the Variations Combinations tab (A B and multivariate testing) .mov10.71MB
  • MOV10 Reading Reports1003 Working with the Page Sections tab (multivariate testing).mov5.54MB
  • MOV10 Reading Reports1004 Exporting options (PDF, XML, CSV, TSV, print).mov2.28MB
  • MOV10 Reading Reports1005 Understanding general UI features.mov2.18MB
  • MOV10 Reading Reports1006 Working with over time charts.mov3.34MB
  • MOV10 Reading Reports1007 Choosing a winner with estited conversion rates.mov4.00MB
  • MOV11 Validation and Follow-Up1101 Wait, wait, wait.mov19.75MB
  • MOV11 Validation and Follow-Up1102 Running follow-up experiments with Website Optimizer.mov2.07MB
  • MOV11 Validation and Follow-Up1103 Working with other tools for additional analysis.mov2.45MB
  • MOV12 Advanced Page Validation1201 Situations where page validation fails.mov9.92MB
  • MOV12 Advanced Page Validation1202 Reviewing alternatives with Website Optimizer.mov6.45MB
  • MOV12 Advanced Page Validation1203 Previewing outside the Preview tool.mov1.40MB
  • MOV13 Website Optimizer with Google Analytics1301 Why do we integrate with Google Analytics.mov16.46MB
  • MOV13 Website Optimizer with Google Analytics1302 Integrating Analytics with A B tests.mov9.01MB
  • MOV13 Website Optimizer with Google Analytics1303 Integrating multivariate tests with Analytics.mov5.99MB
  • MOV13 Website Optimizer with Google Analytics1304 Case study Catalogs.com.mov4.26MB
  • MOV14 Advanced Techniques1401 Testing with multiple pages.mov1.94MB
  • MOV14 Advanced Techniques1402 Site-wide concept testing.mov2.24MB
  • MOV14 Advanced Techniques1403 Handling dependent sections.mov13.55MB
  • MOV14 Advanced Techniques1404 Case study Bonobos.mov68.11MB
  • MOV15 Non-Pageview Goals and Conditional Testing1501 Conditional conversion tracking.mov3.85MB
  • MOV15 Non-Pageview Goals and Conditional Testing1502 Seeing results in the case study.mov35.87MB
  • MOV15 Non-Pageview Goals and Conditional Testing1503 Conditional testing.mov1.67MB
  • MOV16 Testing Across Sub- and -Level Doins1601 Updating Website Optimizer code (x-subdomain).mov2.67MB
  • MOV16 Testing Across Sub- and -Level Doins1602 Updating Website Optimizer code (x-top-level domain).mov3.24MB
  • MOV16 Testing Across Sub- and -Level Doins1603 Goal abstraction.mov21.18MB
  • MOV17 The Website Optimizer Provisioning API1701 Overview and resources for more infortion.mov5.72MB
  • MOV18 Conclusion1801 Goodbye.mov1.14MB
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